Digital Marketplace Lead
Lawrence brings over 16 years of Agency and Client experience in Digital, Branding, Advertising, CRM, Social Media, Seamless Retail, eCommerce and Promotions. He began his career in Direct Marketing and Mass before making the switch to Digital.
Currently at Nike Canada, responsible for Digital Commerce and Seamless Retail strategy, Lawrence has worked at some of Canada's top agencies and corporations, such as MacLaren McCann, Bensimon Byrne, Henderson BAS, BBDO, Proximity Canada, Rogers Communications Inc., as well as Young & Rubicam. He has judged the CMA’s (Canadian Marketing Awards) and sat on the Google Agency Advisory Council.
Lawrence has managed and produced award winning work for:
Consumer Packaged Goods:
Gillette (Global), Braun (Global) Molson-Coors, ABSOLUT, Frito-Lay Canada, Wrigley's, Mars Canada, Pepsi QTG, Campbell's, Canadian Club, Wiser's Whisky, Chivas Regal, Mattel, Pfizer Consumer Healthcare, Hershey Canada
Rogers.com, Rogers Wireless, Shaw Communications, Sprint Canada
BMO, Scotiabank, RBC, AEGON Insurance
Ministry of Health, Ministry of Intergovernmental Affairs, Ministry of Economic Development and Trade, Ministry of Education, Ministry of Revenue
Cara Foods, Sears Canada, Mitsubishi, CBC Broadcast, FedEx
Lawrence has lead digital specialists in the Canadian market to deliver result driven work for their Clients