Lawrence Hwang

Lawrence Hwang

Affiliated Program

ideaBOOST

Biography

Digital Marketplace Lead 
Nike Canada


Lawrence brings over 16 years of Agency and Client experience in Digital, Branding, Advertising, CRM, Social Media, Seamless Retail, eCommerce and Promotions. He began his career in Direct Marketing and Mass before making the switch to Digital.

Currently at Nike Canada, responsible for Digital Commerce and Seamless Retail strategy, Lawrence has worked at some of Canada's top agencies and corporations, such as MacLaren McCann, Bensimon Byrne, Henderson BAS, BBDO, Proximity Canada, Rogers Communications Inc., as well as Young & Rubicam. He has judged the CMA’s (Canadian Marketing Awards) and sat on the Google Agency Advisory Council.

Lawrence has managed and produced award winning work for:

Consumer Packaged Goods: 

Gillette (Global), Braun (Global) Molson-Coors, ABSOLUT, Frito-Lay Canada, Wrigley's, Mars Canada, Pepsi QTG, Campbell's, Canadian Club, Wiser's Whisky, Chivas Regal, Mattel, Pfizer Consumer Healthcare, Hershey Canada

Telecommunications:
Rogers.com, Rogers Wireless, Shaw Communications, Sprint Canada

Financial:
BMO, Scotiabank, RBC, AEGON Insurance

Government:
Ministry of Health, Ministry of Intergovernmental Affairs, Ministry of Economic Development and Trade, Ministry of Education, Ministry of Revenue

QSR/Retail/Automotive/Other:
Cara Foods, Sears Canada, Mitsubishi, CBC Broadcast, FedEx

Lawrence has lead digital specialists in the Canadian market to deliver result driven work for their Clients

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