Craig Follett

Craig Follett

Affiliated Program

ideaBOOST

Biography

Co-Founder & CEO 
Universe

Craig is Co-founder & CEO of universe.com - the social marketplace for events. Universe was acquired by Live Nation Entertainment NYSE:LYV (Ticketmaster) in 2015, where Craig currently serves as Vice President.

At Universe, Craig raised over $2.75 million from angel and VC investors, led the company's strategy, executed a successful pivot (from sharing economy marketplace → event marketplace), oversaw the company's acquisition of its universe.com domain name, led product development resulting in (among other innovations) the launch of four iOS & Android apps and the company's embeddable widget, and defined and grew the marketplace's LTV:CAC ratio, bringing Universe from concept → launch → growth.

Craig is a classically trained software engineer and business analyst, with hands on experience at BCG, Credit Suisse and in product development and software engineering roles. Craig advised tech companies on M&A and corporate finance while at Credit Suisse's technology investment banking group in San Francisco. At BCG, Craig advised tech companies on strategy & operations, in Canada, US, Italy and Austria.

In 2008, Craig graduated with an HBA from the Ivey Business School, earning the distinction of Ivey Scholar, and concurrently graduated with a BESc in Software Engineering from Western University, with Distinction. Craig is an avid rock climber and world traveler.

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