Maureen Norman

Maureen Norman

Affiliated Program

IDEABOOST

Strategic Advisor and Consultant, Norman Solutions

Maureen is a strategic adviser and consultant to brands, content marketers and agencies with a focus on content, media and data driven solutions. Prior to setting up her consultancy, she led the Emerging Opportunities practice at Shaw Media where she worked cross-functionally with multiple Shaw business units. Maureen incubated the practice to explore, develop and execute partnerships that leveraged content and data rich technologies, platforms and solutions. Before joining Shaw Maureen worked on the agency side of the business at agencies including JWT, Cossette and Leo Burnett. Her experience extends to categories that include CPG, telecom, pharma and financial. Maureen earned her Bachelor’s degree at Ryerson University, School of Radio and Television Arts and has completed the MBA Essentials program at Rotman School of Business at U of T.

Summary of Experience and Services

  • Provides marketing, communications and content development strategies with a focus on content, media and data driven solutions
  • Senior level agency and media company professional
  • Experienced launching and leading start-ups in tech, advertising and communications
  • Areas of expertise include:
  • Branded content marketing and production for mobile and digital video, vertical and visual storytelling for social feeds and audience engagement
  • Integrated media solutions
  • Emerging media and advertising technologies
  • Social media strategy and tactics