Canadian Film Centre Partners with Perceptiv Labs to Offer Next Generation Drone-Enabled Cinematography

Canadian Film Centre (CFC) Partners with Perceptiv Labs to Offer Next Generation Drone-Enabled Cinematography

Vision guided camera motion control system acts like a “virtual dolly” in the air, allowing CFC creators to capture the perfect shot every time

Toronto, March 3, 2015 – On the heels of the Federal Aviation Administration’s decision last September to clear the way for the use of drones on film sets in the United States, the Canadian Film Centre (CFC) is catching the cinematography wave of the future. It announced plans today to use revolutionary drone technology from tech startup Perceptiv Labs for the production of one of its feature films, 22 CHASER, as well as several screen-based projects slated for production later this year, including Body/Mind/Change Redux, which stars award-winning filmmaker David Cronenberg.

“Perceptiv SHIFT has created and refined a technology that will enable all filmmakers to achieve looks and shots not otherwise possible,”said Aeschylus Poulos, Producer, 22 CHASER.“We are thrilled to be able to use the technology on 22 CHASER, a film set in the tow-truck world that navigates the urban jungle in powerful rescue machines, where its uses will be as limitless as our imagination."

“Framing subjects with a flying camera is hard. Perceptiv SHIFT makes it easy, allowing a filmmaker to frame a subject quickly and efficiently while maintaining creative control,” said Neil Mathew, CEO, Perceptiv Labs. “We’re giving the CFC and its partner creators all the control without the pain, while allowing them to take filmmaking into new exciting territory. The work we’ll produce together will be truly remarkable, and it would have been unaffordable – even impossible – to achieve a few years ago.”

Perceptiv SHIFT is a state-of-the-art vision guided camera motion control system available as an upgrade kit for the most popular drones from DJI and 3DRobotics. The technology is targeted at professional filmmakers and production companies looking to use drones to capture high-flying aerial footage. Perceptiv SHIFT uses the latest in computer vision technology and high speed machine learning to keep the camera focused on a subject of interest while the drone operator flies the drone. It allows professional filmmakers to easily and affordably go beyond the reach of the human operator, while capturing the perfect shot the first time, every time.

“The future of modern filmmaking has literally arrived at our doorstep, made possible through Perceptiv Lab’s incredible, affordable technology,” said Ana Serrano, Chief Digital Officer, CFC. “This is exactly the kind of company and product that we love to support through our digital entertainment accelerator, ideaBOOST, and we’re thrilled to introduce Perceptiv SHIFT to our partners, including CORUS Entertainment and SHAW Media, and to be among the first film organizations to leverage this innovative technology for our internal projects.”

Perceptiv SHIFT’s Benefits for Professional Filmmakers:

  • Allows filmmakers to track high-speed dynamic subjects and custom frame them anywhere in the shot.
  • Executes precise repeatable flight paths and camera motions for aerial filming like a “virtual dolly” in the air.
  • Keeps creative control in the operator’s hands while abstracting out complex gimbal and drone motions.


About Perceptiv Labs
The philosophy at Ontario based Perceptiv Labs is simple: Creativity, rewired. We aren’t building drones, we’re building software that makes your drone better. At the forefront of robotics and computer software, Perceptiv Labs is creating new technologies for drones that can be widely used across the industry. For more information visit:

About ideaBOOST
ideaBOOST is a business accelerator with a difference – a bootcamp for companies that want to navigate an entertainment ecosystem that has been radically disrupted by new technologies and demanding audience expectations. Companies selected to participate in ideaBOOST get the budget, tools, training, and mentorship designed to help bring their product to market and improve their chances of success with audiences, investors, and partners. ideaBOOST is an initiative of the CFC Media Lab, with founding partners Corus Entertainment and Shaw Media, and ongoing support from the Government of Ontario.

About CFC Media Lab
The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start- ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age.

For additional information, or to schedule a one-on-one interview with ideaBOOST and/or its startups, please contact:

Ellyn Winters-Robinson
Ignition (PR for ideaBOOST)