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Thursday, April 2, 2020

During this unprecedented time, we are committed to supporting the hundreds of emerging digital content creators, digital media practitioners, women entrepreneurs, service-based companies and allies of the CFC Media Lab community.

One of the ways that we are providing you and your company with support is through the introduction of the weekly COVID-19 Response Resources. As we navigate the global pandemic and rapidly evolving markets, these resources will be curated with the health of you and your business in mind.

In this update you will find:

  • Useful Insights
  • Support and Tools
  • Community Activities
  • CFC Media Lab Poll

Please do not hesitate to connect with us at with any questions, feedback or ideas related to how we can support you.


The CFC Media Lab Team


These diverse insights and perspectives have been compiled to offer our community thinking tools to help with essential business decisions during this evolving situation. These resources include scenarios to consider, and insights and tools to help prepare for them.
3-Part Webinar Series - Navigating the New Normal Webinar: Part 1

Did you miss the CFC Media Lab: Navigating the New Normal webinar? It explores various perspectives on the spectrum of scenarios that may unfold, as well as implications on our environment, with insights from moderators Ana Serrano (Canadian Film Centre) and Aaron Williamson (Goal17), and presenters Karim Bardeesy (Ryerson University), Susan Bondy (University of Toronto, Dalla Lana School of Public Health) and Erin Millar (The Discourse).

3-Part Webinar Series - Navigating the New Normal Part 2: Living Through the Rolling Blackouts

Don’t miss part two of the webinar series, where we explore specific ways that we can live through this pandemic by examining what some companies are already doing in response, and what the first 100 days of this reality could look like. Moderated by Ana Serrano and Aaron Williamson, with speakers including Petra-Kassun Mutch, Erin Millar, and Warren Coughlin.

Business Strategies to Help Endure COVID-19 (Warren Coughlin, Fifth Wave and IDEABOOST Mentor)

Uncover insights on how to manage strategic risk through four key areas: cash flow management, team management, supply chain and customer relationships.

COVID-19: Briefing Materials (McKinsey & Company)

A comprehensive overview to help senior leaders understand the current COVID-19 pandemic and possible scenarios of how it may unfold, as well as suggested decisions to consider to protect employees, customers, supply chains, financial results, and more.

Survival Strategy for Startups and Small Businesses (Steve Blank)

Access important questions that can be used as tools to help you assess how your business should evolve in the new environments unfolding as an outcome of COVID-19.

Responsibilities of Leaders and Institutions - A Time for National Mobilization (Karim Bardeesy, Co-Founder and Executive Director, Ryerson Leadership Lab, Ryerson University)

A perspective on questions that leaders and institutions should consider as we enter a critical new phase of the global COVID-19 pandemic, as well as possible implications of doing so.

What Does Feminist Leadership Look Like in a Pandemic? (Leila Billing)

A perspective on what helpful feminist leadership practices could look like in this pandemic. 

Traps to Avoid When Negotiating in a Crisis (Harvard Business Review)

Crisis heightens the need for people to debate and decide on potential solutions together. While standard useful negotiation tactics still apply, this article highlights how to avoid traps caused by panic when making decisions and deals that can have a significant impact on your business.

A Crowd-sourced List of 190 Investors Still Actively Investing (Laurent Grill)


We compiled these links to the latest updates on relevant support and funding available:


Leaders in our community are stepping up to respond to the implications of COVID-19. Here are a few ways that they are helping:

Fifth Wave Connect member and founder of the FitIn app, Catherine Chan, has launched a new platform this week, in response to the impact of the pandemic on independent fitness instructors. FitIn Live offers full day access to its growing amount of fitness, kids and mental health channels, and daily profits are shared with all participating experts. Try it HERE.

IDEABOOST Cohort 8 company The Logic is offering complimentary access to their award-winning reporting, with useful insights already published that range from 34 things Canada’s innovators think the government should do to help the economy through the COVID-19 crisis, to Breaking down Ottawa’s new measures to help small businesses with COVID-19SIGN-UP HERE.

IDEABOOST Cohort 6 company, Little Robot Friends, has had to suspend all their upcoming coding classes and camps. They are now piloting online classes for kids with plans to then scale up later. They are also staying in touch with their community by serving them a free daily STEAM (Science, Tech, Engineering, Art, and Math) challenges which parents and kids can try at home. The content is being offered for kids age 7-12. Subscribe your family HERE.

An  amalgamation of resources for mental health, created by Vivian Ngai. It includes resources from community support tools, to which premium apps have unlocked fitness content for free.

Canadian Women’s Chamber of Commerce (CanWCC) wants to hear from underrepresented business owners.  How are you impacted by COVID-19?

Email to tell us what your company is doing!

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