Ecosystem Leadership

Pulse on VR: A Living Ecosystem
Virtual Reality Pulse

CFC Media Lab has become a leader in the rapidly transforming media and technology ecosystem in Canada and beyond through its research, thought leadership, publishing, speaking and convening activities.

Original Industry Reports

CFC Media Lab maintains a robust publishing schedule throughout the year, commissioning original coverage of the media/tech ecosystem, the venture capital and innovation communities, and a range of industry trends and events.

Because so many Canadian media/tech startups travel to Southern California as they expand their business, CFC Media Lab commissioned Notes from Silicon Beach, a unique series of reports about that vibrant media and technology ecosystem, written by CFC advisor and Los Angeles-based consultant Nick DeMartino. 

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Notes from Silicon Beach Archive

Pulse on VR: A Living Ecosystem

Launched by CFC Media Lab and OMERS Ventures in collaboration with Nordicity , Pulse on VR: A Living Ecosystem represents an ongoing snapshot of the Canadian Virtual Reality (VR) ecosystem as it evolves.

Beginning June 27, we will start presenting data that has been gathered from our survey of the Canadian VR ecosystem. The study – a living and ongoing research project – examines the workflows, tools, challenges and opportunities that VR creators and technologists face. Our goal is to present this data on a quarterly basis here and track how it takes shape over time.

Motivated by a desire to better understand how VR experiences are being created and distributed (the workflow) and which technologies are most prevalent among companies, Pulse on VR also sheds light on VR’s market potential. It notes the challenges and opportunities that companies are identifying as they seize the potential of this transformative medium and shape the future of the VR ecosystem.

Pulse on VR presents information from jurisdictions across Canada – specifically Ontario, Québec, Manitoba, Alberta, and British Columbia – with additional insights gathered from California. This work is intended to benefit companies, funders, investors and content creators working in VR that are seeking to understand where they fit into the ecosystem and how VR workflows apply to their projects.


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Overview of the Initial Study

Co-authored by CFC Media Lab and OMERS Ventures, in collaboration with Nordicity, initially this study was titled, Pulse on VR: A Workflow and Ecosystem Study. It has been designed to focus on the VR ecosystem in Canada and consists of VR startup survey research, as well as case study interviews. Its objectives are to:

  • Map out the key players in VR content creation and technology development from key regions across Canada, with additional insights gathered from California
  • Develop projections of VR opportunities
  • Increase the overall understanding the VR ecosystem

Pulse on VR is generously supported by the Canada Media Fund (CMF-FMC), Telefilm, Creative BC, On-Screen Manitoba (OSM), New Media Manitoba (NMM), the Ontario Media Development Corporation (OMDC), SODEC and Super Ventures. 

Approach and Methodology

The research investigates VR content creators, as well as companies that make software and/or hardware that enable VR content, from specific jurisdictions across Canada – notably Ontario, Québec, Manitoba, Alberta, and British Columbia – with additional insights gathered from California. The research will also incorporate experiences such as active VR (e.g., VR games), passive VR (e.g., linear documentary experiences) and hybrid VR experiences (combining both active and passive VR).

The study will address specific topics such as:

  • Who is making VR experiences and creating the tools and/or hardware that enable these experiences?
  • What companies currently have the potential to shape the VR ecosystem?
  • What challenges exist in creating VR experiences in Canada?
  • What future opportunities exist for VR?





Community Partners

Virtual Reality Pulse

CFC Media Lab is the presenting sponsor of “Virtual Reality Pulse,” a customized newsletter on the immersive media industries – AR, VR and XR. You can sign up for a daily newsletter here. Subscribers receive a customized feed of articles, blog posts and trending sources, curated through a combination of individual priorities and trends from more than 20,000 insiders across Canada. is produced by Aggregage in association with CFC.