The DHX Experience

Don't Dumb It Down! with Michael Vogel
The Preschool Rules with Julie & Scott Stewart


The DHX Experience integrates kids/tween/family skills development and content creation into CFC’s existing film, TV, music and acting programs, engaging more than 40 screen-based entertainment industry professionals a year, comprised of CFC residents and select CFC alumni, by introducing them to the family/kids market through in-depth workshops, bootcamps and practical exercises. 

Over the next four years, The DHX Experience will ensure that CFC talent coming through our film, TV, acting and music programs will: 

  • Be exposed to the opportunities that exist in the kids/tween/family marketplace
  • Explore different creative processes and best practices for kids/tween/family content creation
  • Foster the development of new projects destined for the kids/tween/family marketplace
  • Broker new creative and business opportunities
  • Offer access to key industry professionals, mentors and creative leaders in the kids/tween/family space 

The DHX Experience is primarily aimed at developing skills and talent across the CFC’s core training programs, but also extends its offerings to help develop British Columbia-based acting talent through voice for animation workshops and a kids/tween/family showrunner bootcamp. 

For any additional questions concerning The DHX Experience, please email


The CFC is committed to providing accessible practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the application process or have any questions regarding appropriate accommodations please contact Deborah Fallows, CHRO,


Don't Dumb It Down! with Michael Vogel

The CFC presents "The DHX Experience: Don’t Dumb It Down", a full-day forum with acclaimed writer and producer, Michael Vogel. The day will focus on demystifying what the world of kids animation really looks like, its infinite possibilities, its deceptively sophisticated approach, and the creative, commercial and educational impact it has worldwide.


The morning will consist of a moderated discussion with Vogel about his extensive background in kids animation, his thoughts on what the art of animation allows you to do as a creator, how it is different than live action, the mythology that underpins good animation, how animation can be appealing for both kids and adults, and some common pre-conceptions about the animation space.

This conversation will also invite Vogel to break down how he works with writers, artists, directors and big IP brands, how he got involved with DHX and Strawberry Shortcake, the challenges of re-inventing a brand for today’s kids, where animation is going with digital streaming – and the incredible opportunity it offers new creators.

11:30 a.m. – 12 p.m. – Audience Q & A
12 – 1 p.m. – Lunch and Mingle


Vogel will use a few select clips to illustrate how animated kids shows can appeal to an older generation, how mature undertones are able to bridge issues that are relevant to today’s audiences, why the mythology of a show can be reminiscent of other IPs with large fan followings, what it’s like to work on a globally recognized brand, how animated shows for girls are traditionally not given the same weight and sophistication as boys animation, how we’re reaching a space where big budgets and technology allow kids animated shows to match feature film animations, and what that means for writers, animators and other creators.

2:30 – 3 p.m. – Audience Q & A
3 p.m. - Wrap-up

Monday, June 17 from 10 a.m. to 3 p.m.
Young Centre for the Performing Arts (50 Tankhouse Lane, Toronto, ON)
To register and for more info email

Michael Vogel Bio

Michael Vogel is a writer/producer and super geek who has been fortunate enough to work on some of the biggest brands in the entertainment industry. He has a proven track record in developing IP across features, television (prime time and cable) live action, animation and digital.

His experience as a development executive at Sony Pictures Television and Hasbro Studios has given him a strong background in brand building and creating stories, characters and experiences that can live on multiple platforms. He has worked with some of the leaders in branded entertainment (including Marvel, Cartoon Network, Disney, Hasbro and Sony). He helped launch Hasbro Studios, the entertainment division of Hasbro where he was tasked with bringing new life into brands such as My Little Pony, Transformers and GI-Joe.

After spending several years as an executive, a fateful trip to Burning Man helped remind him why he moved to Los Angeles in the first place and he decided to make the leap to the creative side of the business, co-writing and co-producing the animated movie version of My Little Pony for Hasbro Studios and Lionsgate. He has written on several shows including Avengers Assemble, Stretch Armstrong, Micronauts, Young Justice and of course My Little Pony: Friendship is Magic. He has continued to be a part of the MLP creative team throughout its final season, including writing the My Little Pony: Best Gift Ever holiday special as well as several MLP themed books and embracing the magic of friendship in his daily life. He is currently working with DHX Media, one of the world’s foremost producers of children’s entertainment, on several top-secret things that he can’t wait to talk about.

The Preschool Rules with Julie & Scott Stewart


The CFC presents "The DHX Experience: The Preschool Rules", a full-day forum with executive producers Julie and Scott Stewart (Kate & Mim-Mim, Rev & Roll).


Julie and Scott will introduce themselves, their backgrounds, and why they love making entertaining-educational content for pre-school/kids.

They will then deconstruct a show from episode concept/pitch to produced episode taking the audience through the step by step process, sharing insights into the creative and practical elements needed to develop kids’ content, and talking about what some of the challenges. misconceptions writers/creators have about the process, etc.

11:30 a.m. – 12 p.m. – Audience Q & A
12 p.m. – 1 p.m. – Lunch and Mingle


Julie and Scott will talk about the importance of engaging audiences: how much thought and creativity goes into making a series for younger audiences, how to use market extensions to create meaningful engagement with audiences, and how an entertainment-educational series can be an effective tool in bringing about positive change, life lessons and promoting positive behaviour.

They will also discuss how a series can be socially accessible on a global scale, how to manage audience expectations, and the creators’ ability and desire to help influence a new generation.

2:30 p.m. – 3 p.m. – Audience Q & A
3 p.m. – Wrap-up

Monday, July 8 from 10 a.m. to 3 p.m.
Young Centre for the Performing Arts (50 Tankhouse Lane, Toronto, ON)
To register and for more info email