​Enterprising Culture

How to Apply
Cultural Start-Up Award Finalists

The Second Franco-Canadian Cultural and Creative Industry Forum in Toronto

October 31st- November 1st, 2017, Corus Quay, Toronto

Nov 2-3, 2017, Emily Carr University, Vancouver

Enterprising Culture is an international invite-only meeting that will provide opportunities for unique discussions and exchanges between Canadian and French stakeholders and startups from the cultural, creative and media industries.


A binational and cross-sector event involving debates, keynotes, and pitching sessions, the Franco-Canadian Cultural and Creative Industry Forum (“Enterprising Culture”) will be a field for reflection and exploring the economic dimension of culture. Enterprising Culture aims to be a place for concrete proposals, unique networking opportunities for startups coming from France and Canada, and a place to learn about key trends in these innovative markets. High-level Canadian and French experts and influencers from the fields of culture, innovation and economy will have the opportunity to meet and discuss issues related to creative industries and cultural enterprises.This year, Enterprising Culture will be focussing on startups and companies working in Immersive Technology for arts and culture; hardware and software that blurs the line between the physical and digital/simulated world. This includes VR (Virtual Reality), AR (Augmented Reality), 3D Display, 3D Audio Effects, Fulldome, and all other eligible new digital technologies. 

For French applicants, travel and accommodation in Toronto will be covered for 1 representative of each startup participating in Enterprising Culture.

  • Entrepreneurs
  • Founders
  • CEOs
  • Investors
  • Business  Leaders
  • Design Thinkers
  • Film Directors
  • Philosophers
  • Government Leaders
  • Students
  • Representatives of creative and cultural industries



The Canadian Film Centre’s Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by the Federal Economic Development Agency for Southern Ontario.

IDEABOOST is a business accelerator with a difference – a bootcamp for technology companies that want to achieve success and scale in the media and entertainment ecosystem. An initiative of the Canadian Film Centre’s Media Lab, in partnership with Corus Entertainment, IDEABOOST provides high-potential Canadian startups with seed investment, mentorship, and access to its network, including investors, customers, and partners across the world through the Global Accelerator Network. IDEABOOST is funded in part by the Federal Economic Development Agency for Southern Ontario. 

The Cultural Service of the Embassy of France in Canada works through the five Consulates to implement a cultural policy that focuses on three principal areas: inter-university cooperation, cultural cooperation, and French-language initiatives. Canada and France develop a significant partnership in cultural and digital fields.

BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.

A former Operetta theatre transformed into a leisure park, la Gaîté Lyrique is a venue dedicated to creation & innovation right in the heart of Paris; a true merging place of art, innovation & digital technology. Transgression through acting, immersion through images, obsession through music, and questioning gender identity are the guiding words of a program that allows wonder, learning and transmission. Both nomadic and sedentary, La Gaîté Lyrique is the canvas on which music, theatre, visual arts, video games and any form of artistic expression think and draw tomorrow's world. A place of art but also a place to live, where you can eat and have a drink at the bar, study at the resource centre, and appreciate a concert, a debate or a projection, all in one day.



Day 1: October 31, 2017

08.45 a.m. - 09.30 a.m.  

Registration and Immersive Media Startup Demos

09.30 a.m. - 10.00 a.m.

Opening remarks

10.00 a.m. - 10.30 a.m.  

Keynote Address with Mark Pesce

Known internationally as the man who fused virtual reality with the World Wide Web to invent VRML, Mark Pesce has been exploring the frontiers of media and technology for a quarter of a century. The author of five books and numerous articles, Pesce has written for WIRED, Feed, Salon, PC Magazine, and The Age.

10:30 a.m. - 10:50 a.m.

Case Studies#1- New Immersive Media Workflows

10.50 a.m. - 11.20 a.m.

Coffee Break, Demos & Networking

11.20 a.m. - 12.05 p.m.  

Panel Discussion- How VR is Reinventing Our Understanding of Culture

12:05 p.m. - 12:25 p.m.

Case Study #2- New Immersive Media Workflows

12.25 p.m. - 12.45 p.m.  

Fireside Chat: Silicon Valley - Change in the Water?

12:45 p.m. -  2:15 p.m.

Lunch, Demos & Round Table Networking Between Attendees

2.15 p.m. - 2:45 p.m.  

Talk- Immersive Media Market Insights

2:45 p.m. - 3:05 p.m.   

Case Study #2- New Immersive Media Workflows

3:05 p.m. - 3:35 p.m.   

Human-Centred Design: Measuring the Impact VR and AR Technologies WIll Have on Human Cognition and Social Connection

3:35 p.m. - 3:55 p.m.

Coffee Break, Demos & Networking

3:55 p.m. - 4:40 p.m.    

Panel Discussion- Championing Diversity in the Immersive Future

4:40 p.m. - 5:10 p.m. 

Closing Keynote address: How do we design for respectful augmentation?

5:10 p.m. - 18.30 p.m.   

Day One Closing Reception - Presented by BNP Paribas

Day 2: November 1, 2017

09.00 a.m. - 09.30 a.m.

Registration and Immersive Media Startup Demos

09.30 a.m. - 09.40 a.m.  

Opening Remarks

09.40 a.m. - 10.25 a.m.

Panel Discussion- Disruptors Series: Broadcast Meets Immersive Media

10.25 a.m. - 11.00 a.m.

Enterprising Culture Startup Showcase presented by BNP Paribas

11.00 a.m. - 11.20 a.m.  

Coffee Break, Demos & Networking

11.20 a.m. - 11.40 a.m.

Enterprising Culture Startup Showcase presented by BNP Paribas

11.40 a.m. - 12.25 p.m.

Panel Discussion- Disruptors Series: Cultural Institutions Meet Immersive Media

12.25 p.m. - 2.00 p.m.

Lunch, Demos & Networking (facilitated business meetings for 10 startups)

2.00 p.m. - 3.00pm

Enterprising Culture Startup Showcase presented by BNP Paribas

3.00 p.m. - 3.30 p.m.

Closing Keynote Address Address and Jury Deliberation

3.30 p.m. - 16.00 p.m.

Announcement of the Winners, followed by Speeches

4.00 p.m. - 5.00 p.m.

Celebratory Reception Presented Air France 

How to Apply

Applications are now closed.

Cultural Start-Up Award Finalists

2017 Canadian Finalists

Launched in early 2015, Brinx has built virtual reality products for major enterprises such as Lockheed Martin and Shopify. Its MasterpieceVR is the world's first collaborative VR platform that dramatically simplifies 3D sculpting and painting


LARGE is a mobile app and platform for the creation of location-based augmented reality (AR) content, created by Albedo Informatics. It is powerful and easy to use -- you just drag-and-drop 3D-Models, animations, photos, video, audio and text to create AR scenes. You can anchor scenes to real world locations around you, and connect series of scenes to create tours, scavengers hunts, and longer narratives.

Filmtyme Logo

Filmtyme is working on filmmaking tools to enable real time collaborative moviemaking in virtual reality.

Lens Immersive Logo

LENS is a virtual reality platform and content creation house, with its own unique compression codec technology to provide and produce pre-recorded/live virtual reality video content. LENS Immersive believes in quality, engaging, immersive storytelling paired with the world's most advanced streaming technology to seamlessly deliver these stories to market.

JanusVR Inc. develops software addressing the intersection of the Internet and AR/VR. JanusVR itself is an immersive web browsing and design platform that re-imagines and extends web content into multi-dimensional webspaces, interconnected by portals and amenable to social interaction and collaboration

2017 French Finalists

Novelab Logo

Novelab is a creative tech studio that specializes in next generation audio and interactive tools for movies, TV, anime and video games. 

Histovery Logo

Histovery designs, produces and operates “augmented visits” solutions, to best showcase monuments, museums and tourist sites with cutting-edge technologies. Histovery's HistoPad is a new cultural media tablet device that enables visitors to experience a unique cultural visit thanks to augmented reality, immersive reconstructions of past periods, 3D and rich media.    


VRTUOZ is a platform dedicated to create collective experiences in virtual reality. The goal is to give life to virtual reality by providing an open solution to content providers and a user-friendly interface to companies for distant training sessions, remote virtual visits or live event broadcasting. 

Red Corner

Red Corner is an interactive production company, founded by film producers to mutualize a real know-how in conception of innovative contents, linked to their films or only to digital. Websites, movies and games in virtual reality: all of our projects gather the best creators and developers around meaningful and emotional content.

Gengiskhan VR

Gengiskhan VR specializes in qualitative narrative and emotional VR content. With huge amounts being invested in technology, there are very few qualitative cultural contents. Gengiskhan VR positions itself at the crossroad between live performances and movies expertise

2016 Cultural Start-up Award Winners

A specialized Content Management System used by prominent global news and media organizations to create and publish social media-based content. 

A colouring book tool that allows child artists to morph into film directors by turning their pictures into animated films.

Canadian Finalists

A ground-breaking cultural platform capturing the creative process of the most inspiring artists worldwide and providing exclusive access to their work.

A multichannel content platform that delivers interactive, location-based augmented and virtual reality entertainment to mobile users on the go.  

Next-generation storytelling that unlocks kids’ creative potential. Using a tablet, children can create animated stories by using intuitive puppet gestures.  

Tailored video playlists, personalized for your brand. Vubble curates video feeds for people, businesses and organizations. 

Enables content producers and broadcasters to clip the best moments from their live events and create highlights optimized for mobile audiences in real-time.

French Finalists

Cross-platform playlist-curation service for influencers to spread playlists everywhere, as well as convert across music platforms.

A digital marketing platform for live entertainment professionals to optimize both the production and marketing of live entertainment.

A free, quick and easy tool for subscribers to compose and collaborate online with musicians globally.

Short and sweet stories about different artists and artworks delivered to over 300,000 subscribers three times weekly across mobile platforms.