Lily Tse

Lily Tse

Year

Fall 2013

Program

IDEABOOST

Biography

Lily is the Founder / CEO of Think Dirty®, a mobile app that makes reading cosmetic and personal care product labels simple, easy and fun. Think Dirty is the winner of Digifest It's a Start Competition, Canadian Youth Business Foundation/Spin Masters Innovation Fund, Canadian Film Centre Media Lab IdeaBOOST and Launch Festival Demo pit scholarship. It was shortlisted in Sustainable Brands Innovation Open 2014 and mentioned on Fast Company, Huffington Post, The Atlantic, PSFK, Good.is, Tree Hugger, Global News, App Central, Design Taxi, Women 2.0 and Refinery 29.

Prior to founding Think Dirty, Lily was an experienced Art Director in advertising and design for 13 years, Lily began her career in marketing in e-commerce department of MoMA, New York and worked at agencies such as Sid Lee, henderson bas, TAXI, Wunderman, Grey and TBWA\Chiat\Day for major international brands in financial, auto, retail, telecommunications, consumer packaged goods and non-profit, including Recyclebank, Harvard Graduate School of Design, MIT, Aviva, American Express, Tim Hortons, Joe Fresh, Holt Renfrew, Mercedes-Benz, Kraft Foods, General Mills, Rogers and Canadian Film Centre.

Lily's passions for design, technology, health and beauty have led her to a path of building a purpose-driven venture about consumer transparency and sustainable practices for beauty.

While not keeping her right brain busy, Lily is befriending dogs, volunteering to causes she believes in, and checking off her list of 1000 places to go one continent at a time.

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