CFC Media Lab has been experimenting with the interactive narrative form since 1997. In the past eight years, CFC Media Lab has produced over 50 prototypes ranging from web-based interactive documentaries to shuffle videos-- the creation of randomly generated movies on the i-Pod. In 2003, Habitat introduced the Interactive Narrative Feature Programme (INFP) a programme that experiments with the creation, development, production, financing, marketing and distribution of interactive feature films.

The INFP seeks to build Canadian capacity in interactive narrative production by conducting the following activities:

• To develop, prototype, finance, produce and bring to market experimental dramatic interactive narrative features.
• To engage the best available talents to ensure that we create cultural content that is innovative, interactive, narrative-driven for audiences we have defined.
• To design and then make available learning materials outlining the INFP collaborative model for developing interactive features.
• To measure the feature's popular impact and deliver an audience development report.