Launched in 2003, CFC Media Lab created the Interactive Narrative Feature Program (INFP) to experiment with the creation, development, production, financing, marketing and distribution of interactive feature films. Inspired by CFC Media Lab's interactive prototypes, the INFP seeks to build Canadian capacity and talent in interactive narrative production.

The nature of the interactive films produced from this initiative interrogates story, narrative structure, the relationship between time, space and meaning, and how audiences participate in meaning-making. The platform of choice varies depending on the subjects explored, but will include DVD-video, gaming consoles, mobile, the Web and interactive television, and a combination of the above. The intention is to create compelling experiences that radically insert audiences into the meaning-making process of storytelling in its purest form.