The NBC Universal Multiplatform Matchmaking Program (MMP) is for experienced professionals from across Canada working in the traditional media and interactive industries.  The program runs December 6-11, 2009.

The MMP is designed to explore the creative and the commercial challenges of developing multiplatform content from the ground up for a changing media landscape.  Participants are immersed in a week long intensive exploration of creative and business strategy development, culminating in the creation of a new multiplatform product or service idea.
 
Led by UK’s renowned Crossover Lab, MMP participants will have the opportunity to work alongside international experts and mentors and will present their ideas to a jury of experts at the end of the program.

MMP labs focus equally on process and outcome. Practical and dynamic, the labs:

• Equip participants with the knowledge and skills to develop interactive media projects
• Explore new techniques for developing multiplatform programs and services
• Encourage fresh thinking about interaction with viewers and users, through user-centered design processes
• Provide a framework for the development of concrete projects
• Result in the building of pitches and early stage concept prototypes