ideaBOOST graduate Lily Tse, Founder and CEO of Think Dirty

Sarjoun Faour/George Pimentel Photography

ideaBOOST

Overview
Program
Eligibility
Portfolio
Partners

READY TO CHANGE THE FACE OF ENTERTAINMENT?

Launched by the CFC Media Lab, in partnership with Shaw Media and Corus Entertainment, ideaBOOST is a business accelerator for technology platforms and interactive applications focused on enabling and enhancing the entertainment industry.

What Makes ideaBOOST Different?
  • We do not ask for equity; receive a $30,000 interest-free loan: $15,000 cash towards development costs and $15,000 of in-kind services.
  • We open global networks; participants gain access to our mentors, corporate partners and potential investors. Meet marketing experts, UX designers, agile developers, pitch coaches, business model experts, entrepreneurs, financiers and digital entertainment visionaries -- from Canada, Hollywood, Silicon Valley and beyond.
  • We know you are busy being an entrepreneur. We get it. Our program offers office space (if you need it) and a flexible four-month program aimed at supporting busy founders.
  • We know entertainment better than anyone; we are Canada’s only focused digital entertainment accelerator.

Want to know more? Visit www.ideaBOOST.ca



Founding Partners

 

Program


PROGRAM DESIGN

Start-ups selected to participate in ideaBOOST embark on a four-month intensive accelerator program covering business fundamentals, product roadmap, customer acquisition, audience engagement, financing and financiers, pitching and packaging.

Methodology

ideaBOOST employs the best practices from tech’s lean start-up movement and other disciplines. The goal is to help companies navigate the entertainment and technology start-up market, sharpen your product vision and refine your strategies to target audiences and generate sustainable revenues. ideaBOOST has assembled some of the best minds in the entertainment, media, advertising, business and technology worlds as mentors, domain experts and advisors. Each ideaBOOST company is given the opportunity to learn from this select group of top leaders and entrepreneurs to forge business relationships that address key company needs.

Customized Business Strategy

ideaBOOST companies receive hands-on support needed to build a business strategy based on your market and the value of the product you are creating. ideaBOOST companies learn how to validate their products, markets, audiences, business models and cost structures. Armed with clear goals, ideaBOOST companies learn what it takes to build partnerships and engage with customers.

Tools to Engage the Market

ideaBOOST companies are guided by experts as you create a minimum viable product or product prototype for a digital entertainment property. With the ideaBOOST audience engagement tools and framework, our team will work with you to understand how, when and why to engage your audiences throughout the product life cycle, from ideation and development, to product launch and sales.

Access to Capital

ideaBOOST companies are given every opportunity to succeed, whether that is pitching to our founding partners or gaining face-to-face time with Angels, VCs or corporate partners. Our goal is to help every company become a sustainable business. 

It Does Not End There

Sometimes four-months just is not enough. Every company we accelerate is part of our portfolio and we continue to offer support and guidance after the four-month accelerator. Whether that means continued access to events and business networks, or business and skills development.

For more information, please visit www.ideaBOOST.ca.

Eligibility

WHO SHOULD APPLY?

Canadian companies, early stage start-ups and SMEs are eligible applicants. Co-productions and joint ventures between Canadian and non-Canadian companies are also eligible, provided that the Canadian team member is the one who submits the application to ideaBOOST. We are looking for technology platforms and interactive applications focused on enabling and enhancing the digital entertainment industry. 

This can include:

  • Consumer engagement platforms focusing on content
  • Innovations in content curation, collection, discovery and distribution
  • Tools to help content creators
  • Tools to monetize content
  • Mobile applications, second screen applications for mobile devices and hybrid content models
  • Games
  • E-commerce sites for content and content-related products

The following criteria will be considered:

  • A working prototype or beta version of the product
  • Defined customer base
  • Proven track record of success
  • Strong founding team (business and technology) and a commitment from the founder to participate in the program
  • An open and entrepreneurial mindset with an eye towards sustainability

Portfolio

ideaBOOST is proud to have accelerated an impressive roster of start-ups, including:

Cohort 1:

At ApprenticeA Productions, we are focused on producing online video content that harnesses the viral nature of YouTube and social media.


AsapSCIENCE is a community for people to learn and be entertained by the neatest aspects of science and life. With weekly videos covering biology, chemistry, physics and more, AsapSCIENCE aims to transform the educational landscape by bridging the gap between traditional and digital platforms.


Intuitive Pictures is a Montreal-based company dedicated to producing quality film, television and transmedia productions.


Smokebomb Entertainment is an award-winning digital-media production company creating groundbreaking, original transmedia projects and engaging convergent extensions for television.


Ramen Party is a cross-media entertainment property that gets preschool children and their trend-savvy parents interested in music, food and culture by introducing them to quirky characters based on Japanese food ingredients.


Founded in late 2007 by performance artists alaskaB and Ruby Kato Attwood, YT // ST is an Asian, Indigenous and Diasporic Art Collective.



Cohort 2:

Part interactive discovery tool, part knowledge network for the performing arts, BeMused Network offers users quick and easy access to live performances in Toronto and a way to connect with the performing arts community—whether as an audience member, artist, producer or venue owner.


instaradio builds software for broadcasting high-quality, live audio from mobile phones and tablets that can be listened to anywhere at any time.


Magnify Digital thrives in the online world. We design, implement and measure online marketing strategies that grow users' business and bottom line.


Focused on developing its own intellectual properties Coin & Flour, Jet Loaf and Silent Destiny, as well as the Animanga Plus application and authoring tool for desktop and mobile devices.


Social Game Universe is a Toronto-based social games innovator founded in 2009 by veteran digital media entrepreneur and game designer Nathon Gunn and backed by powerhouse media and finance visionaries.


Wondereur invites users to explore our world through the lens of today’s artistic visionaries and creative risk-takers. Escape into a hidden world as we encounter the stories and moments that take us closer to the source of art and creativity.



Cohort 3:

Albedo Informatics is a Toronto-based locative and augmented reality application developer with a focus on creating experiences that enrich users lives.


All Play, No Work was founded in 2012 by a group of experienced digital-media developers who recognized the need for creative, story-driven e-books for the purpose of increasing user-driven decision-making and encouraging critical thinking in young children.


Bubl Technology Inc. is a Toronto technology start-up with the goal to make 360-degree technology available to everyone. The handheld device (about the size of a baseball) captures full panoramic photos and videos, allows users to experience and share recorded content as well as streams live video.


Mediazoic creates custom audio streaming solutions for people and brands. Pretty much anyone, from individuals to commercial and non-commercial organizations, with either musical or non-musical content, can create programs, have complete control over the look and content of their station(s), and distribute a graphic “tuner” pointing to their station(s) anywhere that the internet reaches.


Think Dirty® is the easiest way to learn about the potentially toxic ingredients in users' cosmetics and personal care products.


uMentioned is college-based location app that lets users anonymously flirt and make new friends with people nearby. Our team is comprised of amazing hackers, engineers and growth experts who have worked for top companies in Silicon Valley such as Linkedin, Zynga and Inkling.

Partners

Founding Partners

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. The company's multimedia entertainment brands include the kids brands YTV, Treehouse, Nickelodeon (Canada), TELETOON (English), TELETOON (French), TELETOON Retro (English), TELETOON Retro (French), Cartoon Network (Canada); and the women’s brands W Network, Cosmopolitan TV, OWN: Oprah Winfrey Network (Canada) and W Movies. Additional assets include ABC Spark, CMT (Canada), Sundance Channel (Canada) and Telelatino; Quebec's french-language channels Historia and Séries+; western Canada’s pay TV service Movie Central, with nine multiplex channels including HBO Canada; and three local over-the-air television stations. Corus also owns 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107, and 102.1 the Edge. Corus assets include Nelvana, one of the world’s leading creators, producers and distributors of children’s and animated programming, and related consumer products. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.



Shaw is a diversified communications and media company, providing consumers with broadband cable television, high-speed internet, home phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shawmedia.ca.




Patrons




Partner & Community Partners