As President and Chief Executive Officer of Cirque du Soleil, Daniel Lamarre is in charge of strategies both at the business development and operations levels. He also sees to the organization’s financial sustainability and the perpetuation of its culture and values. Before joining Guy Laliberté’s team in January 2001, he served as president and CEO of TVA Group, Quebec’s largest private television broadcaster, for nearly four years. In addition to his day-to-day management duties at TVA Group, he was also responsible for strategic planning and business development. While sitting on the TVA Group board of directors, he also served on the boards of McDonald’s Restaurants of Canada and the Canadian Association of Broadcasters, and helped administer the Montreal Heart Institute Research Fund. From 1984 to 1997, Lamarre worked with National Public Relations, first as executive vice-president and senior partner, then as president starting in 1995. He became president and CEO of Burson-Marsteller in 1981, and opened the first Montreal branch for this, the world’s largest PR firm. In 1977, he served as public relations director for the cable operator Cogeco. Before that, he was communications director for the Fédération des Caisses Populaires du Centre du Québec. Before taking up his management duties in communications, Lamarre worked as a journalist for over 10 years. He started out with the Trois-Rivières daily Le Nouvelliste, then moved on to Radio-Canada in Ottawa. He holds a Bachelor of Communications from the University of Ottawa.